Based on business strategy, it is the responsibility of Marketers to determine the ethical approach to setting prices so consumers find value and the firm can make a profit.
The role of the marketer is basically to ensure and determine the pricing strategies of the products such that the targeted consumers can get value from them while the firm as well makes a profit.
Marketers also perform other typical roles like creating awareness for the products.
Also, they perform functions like advertisement campaigns and targeting techniques in response to demographic figures.
Hence, in this case, it is concluded that the correct answer is "Marketers."
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