Answer: 1. Differentiation focus
2. Buyer
3. Backward Integration
4. Trade off
5. Board of directors
6. Principal
7. Agent
Explanation:
1. Geralt is using Differentiation focus strategy as it gives the customers a product which they believe is superior than other similar products although the price if the product is higher than others. The product is unique from other products.
2. When Geralt takes a contract from a rich village seeking his aid, they represent a buyer.
3. If Geralt makes the potions and elixirs himself if he has the time rather than buying from the alchemists, this would constitute a form of backward integration. This is because he's expanding his role by taking up a task that's being completed previously in the supply chain.
4. Since Geralt has to choose between contracts, this is a trade off. Trade occurs when we've to choose between alternatives. In this case, we forgo some at the expense of others.
5. Based in the information given, Geralt serves as the board of director.
6. Those who buy Geralt's services, such as rich villages, represent the Principal.
7. Geralt serves as the agent. He's the one negotiating contracts and supplying what's needed.