yes, coz if customers don't like or have a negative judgement towards products, then off course, the producers gonna change the way they manufacture their products, given that they want to satisfy their customers at all times. the business industry is a rival, they will always ensure they produce the best products for consumers, and make lots of economic success.
-i hope i helped :) (i hope i gave u an understanding of rivals in the business industry and other consumer product stuff)
