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Along with consumer-goods names like Nike or Coca Cola, the world’s most valuable brands include high-tech representatives such as Intel, Hewlett-Packard, IBM, and Microsoft. Describe the attributes of a strong high-tech brand. Do the investments in building a high-tech brand pay off? Explain.

Respuesta :

Clarity, Innovation and Trust are the three main factors that Attributes a High-Tech brand

Explanation:

Features of a High Tech Brand:-

1. Brand Image- Huge investment is made by the organisation to create a brand image

2. Loyal customers - These brands have generated loyal customers for themselves

3.Environmental Scan - All Political , Environmental and social scanning is done.

YES, Investment In building a high-tech brand pay off which do not show immediate results but with time the organisation can see the results.

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