Americans born between 1928 and 1945 tend to be frugal and follow largely utilitarian motivations with their purchases. The generational microculture group described here is the _____.

Respuesta :

Answer: Silent generation.

Explanation:

The Silent Generation were children from the Great Depression whose parents faced great economic hardship and had difficulties in providing for their families. Before becoming teenagers, they encountered the World War II. Some children lost their parents during the war as they also witnesse the fall of Nazism and the impact of the nuclear bomb.

The silent generations were born between 1928 and 1945 and are known for conformity, civic duty and responsibility. They are frugal and largely utilitarians. In the United States, the generation was small because of the financial insecurity during the period which resulted in people having fewer children.

Answer:

The correct answer is silent generation.

Explanation:

This generation is made up of those people who were born or raised during the Second World War and who were exposed to austere behavior after the Great Depression, which made them become completely silent people. The behavior of adults in this population group should be taken into account by firms or businesses, in order to capture their attention and turn them into potential customers. In addition, of this generation, you could also talk about their confidence in the different advertising formats and ways of knowing a product.