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Normally, BC bottling company attaches plastic labels to its bottles. However, a new regulation requires that the company now use fabric labels. To use this latest innovation, BC bottling company must now source these fabric labels from another company. This is an example of:

A. a modified rebuy situation.
B. vendor analysis.
C. need recognition.
D. a straight rebuy situation.
E. an RFP.

Respuesta :

Answer: Need recognition.

Explanation:

The BC company realization that it needs the fabric label to go in line with the new regulation set, is a point of need recognition. The point of need recognition, is a point where an individual/organization identifies a challenge that needs to be fixed.

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