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To encourage customers to open a mail offering them a subscription to Home Companion, a home furnishings magazine, the front of the envelope suggested that there was a gift inside. The envelope contained an attractively laminated bookmark. This is an example of combining direct marketing with:__________

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Answer:

Support media

Explanation:

Direct marketing is a form of marketing to create awareness directly to the existing customer or pre selected customer and method been used by advertiser to get direct response from customer, this help the organization to get future sales. Support media is used as a part of direct marketing that help in create awareness and gather attention of customer as some traditional media is been used.

Few examples of support media are:

  • Mobile billboards.
  • In-store media.
  • Yellow pages.
  • Promotional product.
  • Areial Advertising.

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