Answer: E. Antecedent states
Explanation: The ad relies on antecedent states for its effectiveness. Antecedent states are features of an individual that are not lasting characteristics including mood, social, physical or time factors and momentary conditions such as acute anxiety, pleasantness, cash on hand, fatigue and so on. By asking just how mad?, the emotions of the viewer is elicited which might leads to him or her making a purchase, an additional purchase or none at all. As an aspect of situational influences, antecedent states are temporary.
