Respuesta :
Answer:
B. targeting strategy and marketing mix
Explanation:
In business, Targeting strategy refers to a strategy that a company implemented to sell their product to specific group of consumers.
In pepsi's case, they focus their targeting strategy toward the consumers who want a refreshing drink.
Marketing mix is a marketing strategy that is revolved around product, price, place, and promotion. Companies could utilzie this 4 factors to create a business model that can make their targeting strategy succesful.
In pepsi's case:
They sold their product in almost every convenience store (place) . Making it easier for consumers who currently crave refreshing drinks. The price of Pepsi's product is very affordable.
They designed and promote their product to obtain a reputation as refreshing a product that can relinquish your thirst. You can see it in most of their advertising. Most of it consist of people in a hot weather that craves something cold and refreshing.
