contestada

Once Starbucks established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise, including compilation CDs, and high-speed wireless access. A. market development B. diversification C. market penetration D. product development

Respuesta :

pedrocarratore

Answer:

D. product development

Explanation:

The strategy consisting of providing innovation to existing markets be it by introducing new products or revamping current products is known as product development. This strategy is particularly important for businesses that have reached a plateau (like Starbucks after establishing its presence in thousands of cities internationally) to promote additional growth.