Answer:
Market targeting.
Explanation:
Market targeting refers to the process of evaluating the attractiveness of each market segment and selecting one or more segments to enter.
To discover the overall attractiveness of the segment, there are two factors which are used in this process:
i. Attractiveness of Segment:
This feature helps to determine whether the segment is attractive or not.
ii. Objectives and Resources of Company:
This feature must analyze whether the segment is suitable in the marketing objectives or not.
