Answer:
C. when the customer is forming an opinion about the efficiency of the service
Explanation:
A "moment of truth" in marketing occurs when there's an interaction between customer and service provider usually leaving an impression (positive or negative) on the customers.
It's the moment when a customer interacts with a brand (service provider) to form an impression or change a pre existing impression about that particular brand (service provider).
It is very important for the service provider to leave a lasting positive impression because it's an avenue for them to achieve product superiority.
Answer: c).when the customer is forming an opinion about the efficiency of the service
Explanation: A Moment of Truth (MOT) in marketing is when an interaction occurs between a customer and the service provider that can leave a lasting positive or negative impression on a customer.
This is an interaction aimed at having a positive effect on the quality of a brand or service. It usually involves an opportunity to impress the customer.
