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When Galaxy Ventures, a real estate company, entered the low-cost housing business, the market was already saturated with other players. Thus, the company was forced to exit the market due to lack of customer loyalty and substantial dividends, Galaxy Ventures was facing Multiple Choice O first-mover disadvantages. 0 comparative disadvantages O last-in first-out disadvantages. O absolute disadvantages. O late-mover disadvantages

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TonieCee

Answer:

The answer is Late-mover disadvantages

Explanation:

A late mover is a company that enters a business some time after the business pioneers and early followers.

From the question above, Galaxy Ventures is a late mover in the low-cost housing business. They were at a huge disadvantage, and this includes:

  • First of all, lack of customer loyalty and substantial dividends (from the question).
  • The pioneers and early followers can set the business standards which may be difficult for a late mover to follow.
  • The pioneer can easily create entry barriers that a late-mover might find difficult to break.

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