Answer:
Identify Potential opportunities:- Close attention to the marketing environment is one of the best sources of opportunities.
Explanation:
Marketing over the years has evolved to become a very important part of businesses. Marketing is now a career in itself.
As a store manager, identifying potential opportunities is very important and this involves paying close attention to the marketing environment.
By paying attention to the marketing environment, the store manager, Randy is able to ascertain what the customers want to buy, how much the customers would like to buy, what they think of the products, etc. This helps the Randy's store to excel at its clothing business because he has a good idea of what customers want through talking to his staff.
I hope this helps.