After using her Chevy Citation for 17 years, Tracey's mechanic told her that it would cost more to fix the transmission than what the car was worth. She decided it was time for a new car. In which stage of the buying process is Tracey involved?

A. Product selection
B. Need recognition
C. Information search
D. Product examination
E. Product purchase

Respuesta :

Answer is B. Tracey is involved in the Need recognition

Explanation: The need recognition is the very first step a consumer takes in the consumer buying journey. It has to do with realising and admitting that there's a need to be met or fulfilled. This is not just a want or wish, but the fact that she recognises the importance of a particularly thing to satisfy her unmet need and decided to acquire it.

If she doesn't recognise and admit that need to acquire a new car, the buying process will hardly progress since she's yet to be motivated to acquire a new car.

I hope this helps you?