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Luxere Hotels International, an American company, sells the rights to other hospitality companies globally to open hotels with the Luxere name for a fee and a share of the profit, in return for using Luxere's brand name and a package of materials and services. This defines ____.

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Numenius

Answer: Franchising

Explanation:

Franchising is one of the type of marketing based method that helps in defining the various types of business strategy by implementing the intellectual properties and also the business structure.

It is basically refers to the licence that is obtained for the purpose of accessing the other business for selling the products with the name of same brand.

According to the given question, the luxere hotels is one of american based company that selling the products to other hotels by using their specific name of the brand.

 Therefore, Franchising is the correct answer.    

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