Answer:
c. innovation adoption
Explanation:
Innovation adoption model -
The model was given by Rogers in the year 1995 .
According to this model ,
Number of stages were defined , which enables to target some specific consumers in a very innovative manner , so as to make people aware about their goods and services , is referred to as innovation adoption model .
The method is used to inform consumers about new goods and services , which in turn make the product famous and increases the production of the company and thereby increases the profit of the company .
Hence , from the given scenario of the question ,
The correct option is c. innovation adoption .
