Answer:
Quality goal
Explanation:
Quality goals are objectives/targets of improvement in quality of the product produced or services rendered. Example of quality goals includes: reducing the number of defects, comparing quality of product or services to other competitors in the market, increasing durability, improving customer's experience and satisfaction, addressing data quality and process quality and so on.
In trying to solve the complaints problem, Microsoft needs to engage in a more rigorous QUALITY goal in order to improve the quality of the product.
