A local family is advertising a 5K run to raise awareness for autism since one of their children suffers from the disorder. Salina likes to run, so she decides to pay the fee to participate in the event. Afterward, she is pleased that she went and felt good about helping out the family. Would this be considered a marketing exchange?
A marketing exchange occurs when there is a financial payment in exchange for a good or services. In the question Salina paid to take part of the running event which she got satisfaction of helping the family in exchange.
