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Marketing managers at a cosmetic company wanted to find out how resistant their product is to smudging. They hired a research firm to ask 293 women who were wearing the company's StayColor line of cosmetics to rub their cheeks against their shirts using "the pressure they use when caressing someone else's face." The company was conducting__________________________

Respuesta :

jepessoa

Answer:

a custom research.

Explanation:

A custom research is a type of research that is specifically tailored to the client's special and unique needs. This type of research needs to be done because the information that the customer requests is not very common.

For example, the researchers will need to survey 293 women about the effects of rubbing their cheeks against their shirts, and that is not something very common that researchers do every single day. In fact, they must be very careful in order to avoid getting arrested or slapped.

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