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Globex Corporation has been receiving an unusually high number of negative customer comments on its page. From this, management realizes some sort of customer satisfaction problem exists but otherwise knows little about the dissatisfaction problem. What kind of research should Globex initially conduct in an effort to address the problem?
a. Secondary research
b. Exploratory research
c. Primary research
d. Product research
e. Customer research

Respuesta :

b. Exploratory research should be initially conducted by Globex Corporation to address the problem.

Explanation:

Exploratory research commonly helps in clarifying the issues, when the problem to be investigated is not known completely.

Exploratory research helps in collecting the data efficiently for a particular phenomenon. This research helps in improving the customer service and study more about the problem faced by the consumers.

Globex Corporation can conduct exploratory research to know more about the problem faced by the customer and where they have went wrong. This helps the company to solve the issues efficiently.

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