Effective Writing is writing which has a logical flow of ideas and is cohesive. This means it holds together well because there are bonds between sentences and paragraphs. ... Effective writing can be achieved or improved through the use of a number of devices. Including, narrative techniques these provide deeper meaning for the reader and help the reader to use imagination to visualize situations.
Other common techniques relevant to style, or the language chosen to tell a story, include metaphors, similes, personification, imagery, hyperbole, and alliteration.
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