The Operations Director of P&E Ltd is preparing a presentation for the CEO explaining why the company failed to sell all its Premium and Budget products last year. The Director had used historical data to make sales forecast, but the actual sales were lower. You have been requested by the Director to write a report explaining how historical data is used to make forecasts, and the pros and cons that we need to be aware of when using historical data to predict future sales.
For Task 2: Please include an introduction, main body and conclusion as appropriate to the task.