In order to make a national “splash,” your bosses want you to plan a press conference in New York City upon the cricket team’s arrival. Where would you host the press conference? League officials and the players are unfamiliar with the U.S. sports press. Prepare a background sheet with brief information on some national outlets likely to attend the press conference. What key messages will you craft and share with league officials and players? What kinds of questions will the media likely ask the officials and players? What other national media opportunities might you pursue while the teams are in New York?