The president of a printing firm decided the company should purchase a costly new press that can also be programmed to make a variety of folds, such as alternating, diagonal, and accordion folds. Last year, the company had only two orders for these folds. However, the president does not want to turn away business or outsource any order, so the buyer must get bids for a new press. Which type of influence has affected this business decision? Explain your reasoning.