Type the correct answer in the box. Spell all words correctly.

Identify the marketing positioning in play in the given scenario.

Ted runs a successful cafeteria where he serves pies and coffee. His aim is to serve the world’s best pies that remind his customers of the kind of pies they used to have in their childhood. His thinks of a tagline called “Pies that take you home”.

Ted’s tagline is a , which communicates the brand’s promise to its customers.